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DAH Streaming Media Services
Streaming Media is the term for enabling the real-time
distribution of digital media (audio, video and data) over a network -- either
the Internet or an internal, corporate Intranet.
use Streaming Media? Having streaming video on your website increases
the impact, vitality and cost effectiveness of your business communication,
empowering you to substantially stand out among your competitors and increase
the ROI of your marketing campaigns. Bringing a tangible return on investment
hand in hand with increased efficiency, streaming technology can be found
proliferating across the intranets and extranets of corporations around the
world — both old-school and new.
offers a comprehensive array of Streaming Media Services, ranging from the
simple client-based recording, encoding and hosting of meeting minutes on a central server
for ease of reference and access to
DAH encoding pre-existing video footage (such as training videos, product
releases, marketing materials), and also event webcasting, where DAH sends
camera crews on site to record the event, edit and compose an event video, then
both make the video available online, 24/7, as well as available in DVD or
Videotape form to anyone who could not attend.
most substantial and concrete enterprise ROIs with Streaming Media are achieved
through savings in travel costs – often associated with a new product launch.
Michael Mitchell, manager of marketing communications for Cisco’s Internet
Learning Solutions Group, notes that product information for systems engineers
or account managers makes up more of Cisco’s streaming video than any other
application. Mitchell observes, “The main way that we justify [streaming costs]
is by looking at travel costs. If you take an audience and say they all have to
fly to San Jose, or you take the presenters and say they have to be on a road
show for six months, either way you look at it, you get a pretty good ROI.”
A number of more specialized applications of streaming are
reaping softer, less measurable ROIs. For example, Structural Group, Inc. uses its streaming video library as a
recruiting tool. Director of Marketing Brian Gallagher notes, “We give
prospective employees access to the [streaming] library. They learn what we do.
It shows us being progressive and forward
thinking — a company that really cares about investing in its people.
The line between product launches and corporate training is
sometimes thin, especially in high-tech industries where training may be
required for salespeople and other staff to understand what a new product does.
The streaming of corporate training content is an effective video application in
the enterprise, and has grown out of the dynamic, well-established
distance-learning sector of teleconferencing. Most large corporations support
distance-learning units, and many are now making the transition from
broadcasting or conferencing to streaming.
Some Corporate HR Departments are beginning to stream
regulatory compliance and other videos on subjects ranging from sexual
harassment in the workplace and conflict management to the corporate 401(k)
plan. Streaming server logs can be tracked to discover which employees watched
which videos and for how long. Musicians wishing to give prospective MP3 or CD purchasers a
"listen" to songs can provide streaming audio samples on their sites.
Sites selling DVD's can stream trailers for the movies to
clients. The number of devices and means by
which streaming audio and video can be played back is expanding these days in
quantum leaps and
bounds -- no longer limited at all to desktop computers, many cell phones today boast
the ability to play high-quality streaming video over the net. Don't be left behind -- it
costs a lot less than you'd think to bring your site and services into the next millennium!
Give us a call today!